This ad appeared in the Albany Times Union on February 13th this year. Keep in mind that the census population of Albany in 2010 was under 100,000.
Having seen this add, I sent an email to the makers of the product asking where they got the data for the ad. their reply is here:
We appreciate your inquiry regarding the information appearing in our Ads. As much as I'd love to help, the information you requested is not available. Most of the information appearing in our ads is provided by the outside advertising agencies that we hire to do our advertising.
Thanks again for taking the time to write.
I found it very unnerving to find that the concept of truth in advertising apparently means nothing to this company (Procter & Gamble).
If they are so nonchalant about this ad, it brings into question their advertising in general.